Privacy Policy - Wines of the Santa Cruz Mountains

Privacy Policy

Last Updated: December 1, 2025
Applies To: All visitors, customers, and users of the Santa Cruz Mountains Winegrowers Association website (the “Site”).

The Santa Cruz Mountains Winegrowers Association (“SCMWA,” “we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with California law, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

By using our Site, purchasing event tickets or wine passports, or interacting with us, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

A. Information You Provide Directly

  • Contact Information: name, email address, phone number, mailing address

  • Payment Information: billing address, last four digits of card number (payment is processed by a secure third-party processor; SCMWA does not store full credit card details)

  • Order Details: tickets purchased, passport purchases, event selections

  • Account Information: username, password (if account creation is offered)

  • Communications: emails, inquiries, survey responses, customer service interactions

B. Automatically Collected Information

When you visit our Site, we may collect:

  • IP address

  • Device type and browser type

  • Pages visited and time spent on the Site

  • Clickstream data

  • Referring website

  • Cookies and similar technologies (see Section 7)

C. Information Received From Third Parties

  • Payment processors (confirmation of payment status)

  • Email service providers

  • Event management partners and participating wineries (if needed for event participation)

2. How We Use Your Information

We use personal information for the following purposes:

  • Processing purchases (tickets, wine passports, event registrations)

  • Operating and improving the Site

  • Communicating with you regarding orders, updates, or customer support

  • Sending marketing emails (you may opt out at any time)

  • Facilitating events and verifying eligibility (age 21+)

  • Detecting security incidents or preventing fraud

  • Maintaining internal business records and analytics

  • Complying with legal obligations

3. How We Share Personal Information

We do not sell personal information as defined under CCPA/CPRA.

We may share your information with:

  • Service providers (e.g., payment processors, email marketing platforms, ticketing systems)

  • Participating wineries/venues as required for event access or wristband/pass verification

  • Website hosting and analytics providers

  • Legal authorities if required by law or to protect our rights

All service providers are required to keep your information confidential and may only use it to provide services to SCMWA.

4. California Consumer Rights (CCPA/CPRA)

If you are a California resident, you have the following rights regarding your personal information:

A. Right to Know

You may request the following:

  • Categories of personal information we collected

  • Sources from which information was collected

  • Purpose for collection

  • Categories of third parties we share information with

  • Specific pieces of personal information we hold about you

B. Right to Delete

You may request that we delete the personal information we have collected, subject to certain exceptions (e.g., tax, security, or transaction-related record retention).

C. Right to Correct

You may request corrections to inaccurate personal information.

D. Right to Opt Out of Sharing

We do not share personal information for cross-context behavioral advertising. If this changes, we will update this policy and provide an opt-out mechanism.

E. Right to Non-Discrimination

We will not deny goods or services or charge different prices because you exercised your rights.

5. Retention of Personal Information

We retain personal information only as long as necessary for:

  • Event administration

  • Transaction recordkeeping

  • Legal or regulatory compliance

  • Business operations and analytics

Retention periods may vary by data type.

6. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information.
However, no online system is 100% secure.
We encourage you to keep account passwords confidential and use secure networks.

7. Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to:

  • Improve user experience

  • Analyze website traffic

  • Store preferences

  • Support marketing communications

You may disable cookies via your browser settings, though some features may not function correctly.

8. Email Marketing & Communications

By providing your email address, you consent to receive:

  • Order confirmations

  • Event updates

  • Newsletters or promotional messages

You may unsubscribe at any time via the “unsubscribe” link or by contacting us.

9. Children’s Privacy

Our Site and services are not intended for anyone under 21, and we do not knowingly collect information from minors.
If you believe a minor has provided information, contact us promptly for removal.

10. Third-Party Websites

Our Site may link to external websites (e.g., wineries, event partners).
We are not responsible for the privacy practices of third-party sites.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
The “Last Updated” date will indicate the most recent changes.
Continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy rights request:

Santa Cruz Mountains Winegrowers Association
Email: contact@scmwa.com
Phone: 831-685-8463
Mailing Address: 335 Spreckels Drive Suite B Aptos, CA 95003

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